From a first client to a company, in four years.

I started taking freelance work — web platforms and automation systems for clients who needed something built, not just designed.

It started with one website for the Premier campus. Then a 30-page prospectus. Then the social media, from zero. Then the ad campaigns for the school opening.

Most of what I know about building things people actually depend on, I learned here — because when something broke, it broke for a real school on a real morning.

My own handmade and stainless-steel jewellery brand, built end to end: the product line, the e-commerce site, a custom domain and business email, and finding the customers. It earned verified customer reviews.

I built Igris, then Jarvis, because I wanted to see how far an agent could go past answering questions. Igris works from your voice; Jarvis runs my business operations, with approval gates on anything that leaves the building.

Around the same time, Irtaza and I founded Thinkova Technologies, a software and AI services company. I own the full company build: the brand system, a 14-service catalogue, tiered pricing for local and international markets, and the company platform.

The school group restructured into a matrix, and I was given two formal roles reporting to group leadership across its branches: Group Marketing Analyst and Group IT & Digital Services Analyst.